The societal shift to smart glasses has not been pretty, with most people labeling it a geeky accessory. So, to launch the next generation of smart glasses for Meta & Rayban we needed to both position it as a fashion stable and show how it can improve our daily lives. To do so we launched the film series The Art Of Downtime, featuring tennis prodigy Coco Gauff and music legend Erykah Badu, as they meditate on the importance of downtime.
